Midnight Life
Performance - driven apparel design
Project Overview
A 2026 Campaign apparel for CrossFit Midnight Life, translating brand values into a bold, performance-ready visual direction. The concept evolved from an aggressive metal aesthetic into a refined camouflage system, balancing intensity with unity.
My Role
Creative direction & apparel design
Concept development (metal to camouflage)
Graphic layout
Mock-ups and print file preparation
DTF sourcing & production coordinations
My Approach
Metal concept exploration to camouflage refinement (final direction)
Bold front composition for high visibility
Tactical texture layering by using real tree camouflage for depth
Orange stroke accent for contrast across garment colours.
Included a small arm logo for brand reinforcement.
Optimized artwork for DTF durability and color accuracy.
Process/Concept Exploration
Metal concept exploration
Camouflage concept evolution
Mockups & Variations
Black Garment
Brown Garment
Production
DTF Layout_Print ready Screenshot
Finished Garment
Results
Strong, recognizable campaign apparel aligned with brand values.
High contrast across multiple garment colours.
Durable prints suitable for frequent athletic use.
Delivered end-to-end from concept to production.